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There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’ | Leo Burnett quote HD Wallpaper

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There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’ | Leo Burnett quote HD Wallpaper

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There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’ (Leo Burnett)

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I didn’t realise how important stupid people are in your life, because you ask yourself, what made stupid people so stupid? What made them the way they are? | Simon Cowell quote

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. | Leo Burnett quote

Never hit if you can help it, but when you have to, hit hard. Never hit soft. You’ll never get any thanks for hitting soft. | Theodore Roosevelt quote

So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard. | Caterina Fake quote

Don’t tell me how good you make it; tell me how good it makes me when I use it. | Leo Burnett quote

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. | Leo Burnett quote

There’s no such thing as perfect writing, just like there’s no such thing as perfect despair. | Haruki Murakami quote

It’s stupid the way people extrapolate the past – and not slightly stupid, but massively stupid. | Charlie Munger quote